Wisconsin-based workforce attraction site launches ad campaign to reach potential disenfranchised youth
South Dakota voters are considering rolling back the wages of workers under 18. This seems like a long-term opportunity for an economic development corporation representing Sheboygan County, Wisconsin, home to companies that have well over 3,000 jobs postings, many offering wages of $14 or more plus great benefits. Today Sheboygan County Economic Development Corporation (SCEDC), developers of the workforce development web site, www.SomeplaceBetter.org, launched an advertising campaign in South Dakota to reach potential disenfranchised workers, even if they have not yet graduated from high school.
The Someplace Better campaign was aimed at attracting workers to Sheboygan County by appealing to their desire for a better life. The campaign seeks to find people who are looking for something more in their lives such as career advancement, safe neighborhoods, good schools, or diverse recreational opportunities. The Someplace Better materials are designed to share what Sheboygan County can offer individuals and families. The area was recently recognized by a national publication as the best place in America to live “The Good Life on $40,000 per year.
The campaign is just one of several recent workforce initiatives by the SCEDC. The organization help found The Joseph Project that has successfully brought underprivileged Milwaukee workers to Sheboygan and helped them land new careers with family-sustaining wages. SCEDC staff have been active in Inspire Sheboygan County, which connects high school students to jobs and is also supportive of the effort to build recently launched Advanced Technology Centers onto Sheboygan North and South High Schools.
“We too often find that limited wages and advancement are barriers to prospective employees,” stated SCEDC’s Executive Director Dane Checolinski. “Many local companies within the Someplace Better footprint offer tremendous family-sustaining wages and opportunity for advancement, along with tuition reimbursement.”